Development of brand identity for a
web site can consist of both your logo and the graphic design of your site. In
todays marketing world, a brand is something visual that helps you identify
with a product. There is a reason that branding with a visual aid is a powerful
marketing tool, do you know why?
Clinicial studies in psychology show
that nearly 75% of our daily experiences are visual, sight is the most used
human sense. When people see a picture of puppies they tend to remember or
interpretate the photo associated with feelings, perhaps a warm fuzzy feeling.
Our ability to remember detail is limited however a picture associated with a
feeling has far greater retention. Ask yourself how much effect your emotions
have in your decisions to purchase something that will make you feel good about
yourself.
Studies show that when giving live
presentations people retain the most information when accompanied by visual
aids. From experience they found that approximately 10% of the information was
retained from a verbal only presentation compared to 50% retention when you
combining verbal and associated visuals. Using pictures not only accomplishes
getting your message to your visitors, it can help them remember you and your
product/service. When effectively using pictures, you can cut down on the
amount of text needed to present the same information with greater success.
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